The book is about Chiitan, a crazy Japanese mascot, who reached stardom with the speed of lightning and became one of the most famous mascots throughout the world.

Chiitan quickly became a viral icon whose videos reached millions of views. It also hit the headlines with its anarchic behavior and dangerous stunts. Indeed, one of the cutest baby otters in the world will casually flip over a car before looking back at the camera with big amazed eyes...